Regional Sales Manager – General Trade - Figaro Olive Oil

Regional Sales Manager – General Trade

Regional Sales Manager – General Trade

Employment Type:
Full Time, Permanent
University degree and above

Report to :

  • National Sales Manager

Mission :

  • Handling the General Trade Business for a region. Driving volume and General Trade Outlet expansion. Monitoring of the Sales Officers. Distributor management for the Zone and geographic expansion

Main Responsibilities :

  1. Goal Setting and Planning
    • Managing relationships with Distributor and Deoleo warehouses
    • Assisting distributor prepare sales targets and annual plans for the regions and outlet types
    • Preparation of promotion calendar across regions and outlet types
    • Determination of appropriate activation material and spending based on outlet potential
  2. Monitoring of results, Analysis and Reporting
    • Supervision and monitoring of the Sale Officers in the Region. Setting their targets in accordance of company objectives
    • Tracking daily sales, and forecast the evolution of the unit sales price
    • Reporting on distributor KPI
    • Regular market visits and audits to track in store execution
    • Database Management at Distributor Level , Outlet Level and SKU Level Data
    • Fill Rate Tracking for Distributors
  3. Business development
    • Geographical Expansion
    • Conducting trainings for salesforce on business development, new SKUs and promotions
    • Periodic DILO of salesforce
    • Assisting distributor with route planning
    • Assisting in rollout of market intelligence tool
    • Recruitment of JSO and management of Manpower Agency


  • Meeting of sales targets
  • Evolution of geographic Distribution

Competencies :

  • Previous experience in General Trade in FMCG and pharma industry (5+ years )
  • Ability to manage teams
  • Geographical Knowledge ( Handled more than 1 geography)
  • Excellent communication and customer relationship management skills
  • Good command of MS Office package (Excel, Word, and PowerPoint)